Ian White PerformanceEndurance Coaching. Physiology. Performance Nutrition

Coaching and consultancy

Five ways to work with me.

From a plan reviewed every four weeks, through to coaching with performance nutrition built into the prescription. Nutrition is also available on its own. All of it rests on the same approach: training set against your physiology rather than generic percentages, and adjusted as the evidence from your own training comes in.

Not sure which fits? Start here
An athlete leaving the water at the end of the swim leg

Coaching

Three levels of coaching

Priced by how much of me you get

Endurance Squad

£150per month

You're training consistently and want a coach shaping the plan, without needing a conversation every week.

  • Individualised plan on TrainingPeaks, in four-week blocks
  • Block review and adaptation every four weeks
  • Support by email and TrainingPeaks
  • TrainingPeaks Premium included

Coaching only. Nutrition is available separately.

Enquire

Performance

£250per month

A specific target you're serious about, where the plan needs to move with the week you've actually had.

  • Plan updated continuously, not on a fixed cycle
  • Weekly feedback by TrainingPeaks, WhatsApp or email
  • Changes driven by coach–athlete discussion
  • Testing interpretation and threshold setting
  • TrainingPeaks Premium included

Coaching only. Nutrition is available separately.

Enquire

Both disciplines, one person

Coaching Elite

Everything in Performance, with performance nutrition built into the prescription rather than bolted on. For athletes whose fuelling and training have to be planned as one thing.

  • Performance planning across your full season and race calendar
  • Training design, updated continuously
  • Training, race-day and recovery nutrition, reviewed as the block changes
  • Body composition and fuelling strategy where it's relevant
  • Weekly contact, TrainingPeaks Premium included

⚠ Not yet final. The £400 Elite figure and both nutrition prices are yours; the £250 Performance tier is my suggestion, and Endurance Squad is your existing price carried over — change either and I'll update the page. Delete this note once the pricing is settled.

Also available

Two options in their own right

Neither requires a coaching package

Professional

Professional athlete support

By arrangement

You race for a living, and the programme is the job. Everything is planned as one system across a season rather than assembled from parts.

  • Season and race-calendar planning, built backwards from the events that count
  • Training design, reviewed continuously against the evidence from your own files
  • Physiology testing interpretation and threshold setting
  • Training, race-day and recovery nutrition as part of the same prescription
  • Scheduling around travel, heat and altitude where the calendar demands it

Terms depend on the season, the calendar and how much of it I'm carrying. Tell me the requirement and we'll build the arrangement around it.

Enquire about professional support

Nutrition

Nutrition consultancy

£150initial consultation

Your training is working and your fuelling isn't — gut problems in racing, weight you can't shift or can't hold, energy that goes at the same point every time.

  • Initial consultation · £150Full review of current intake, training load and where it's breaking down, with a written plan afterwards. A one-off; plenty of people need nothing else.
  • Ongoing support · £200 a monthNutrition plans built around the training block in front of you, reviewed and adjusted as the season moves. For anyone whose fuelling has to change as often as their training does.
  • Race fuelling planCarbohydrate and fluid targets for a specific event, built to be rehearsed in training first. Included in ongoing support, or added to the initial consultation.

Delivered by a SENR-registered practitioner with a postgraduate diploma from the Institute of Performance Nutrition. Available whether or not I coach you.

Enquire about nutrition

Before you ask

What happens when you enquire

You answer a few questions — about ten, most of them optional. I read every enquiry myself and reply within two working days, usually sooner.

If a package fits, I'll say which and why, and we'll arrange a call before you pay anything. If none of them fits, I'll tell you that instead and point you somewhere better. There's no automated sequence and nothing starts charging.

Start an enquiry