Professional athlete support
By arrangement
CoachingPhysiologyNutrition
For athletes who race for a living, and the teams around them.
Season planning, training design, nutrition and testing handled as one system rather than assembled from parts.
Ian White Performance
Built on evidence.
Shaped by your performance context.
I'm Ian, an endurance coach, physiologist and performance nutritionist, working with Olympic, professional and age-group athletes, and the teams around them. Every plan starts from the evidence and is shaped by the athlete's event, physiology and response.
Three qualifications, one prescription.
Coaching, physiology and fuelling set from the same measurements, rather than handed to three people who never speak.
All three come together in Coaching Integrated, for £400 a month.
See Coaching IntegratedCoaching
Five ways to work together
Professional support, coaching and nutrition
Endurance Squad
£150 / month
CoachingPhysiologyNutrition
Training consistently, and you want a coach shaping the plan.
Ongoing coaching in four-week blocks through TrainingPeaks, adjusted each block on how you actually responded.
Performance
£250 / month
CoachingPhysiologyNutrition
A specific target, where the plan needs to move with your week.
Weekly contact and continuous plan changes, driven by discussion rather than a fixed review cycle.
Coaching Integrated
£400 / month
CoachingPhysiologyNutrition
For age-group and amateur athletes who want training and fuelling planned as one thing, by one person.
Everything in Performance, with performance nutrition built into the prescription rather than bolted on.
Nutrition consultancy
£150 initial consultation
CoachingPhysiologyNutrition
Your training is working and your fuelling isn't.
A consultation against goals we agree, with a written plan afterwards. Ongoing support from £200 a month if you want it. No coaching commitment either way.
In their words
From athletes I coach
“The past year training with Ian has been revolutionary for not only my performance but also my mental health… Working with Ian has easily been the best (and enjoyable!) investment to improve my triathlon performance…”
Performance Hub
The tools behind the coaching.
Live · race pass
From the library: Rønnestad 30/15
Kona Race Modeller
Your numbers on the real IRONMAN World Championship course, in the wind and heat you meet at the time you get there.
£28.80 race pass, incl. UK VAT. Outside the UK, £24 plus any local tax, added at checkout.
See the race pass → Live · freeEndurance Training Library
Every session anchored to a measured marker and traced to its source.
476 sessions · 392 sources
Open the library → Live · freePerformance Nutrition Library
Dose, timing, who it was tested in, and where the evidence stops.
102 entries · 288 sources
Open the library →In build: Sweat Test Dashboard and Jet Lag Planner. The 449 Nutrition Planner is in closed trial.
Explore the Performance HubGet started
Tell me what you're working towards.
Answer a few questions and I'll tell you honestly which package fits, including if the answer is none of them.